Fiat 500e Case Study
Apr 28, 2020
Here at Syn, we're always excited when we get the opportunity to work on truly groundbreaking and creative sonic branding and original music composition projects. Creating the sound design and sonic identity for the engine sound for the new Fiat 500e electric car has truly been one of these opportunities. They say, 'a picture tells a thousand words', and in our experience, 'a sound tells a thousand pictures' - and we'd like to share a behind-the-scenes look at the production and creation of the audio for the Fiat 500e engine sound. From our agency headquarters in Tokyo, our unique international collaboration with Voice Artist Rudi Rok and Red Rose Productions in Milan has created a singularly effective, authentic solutionand we invite you to take a look at the creative process behind this historic project. Enjoy!