Right-on ”Denim Is Back"

May 31, 2016

Syn secured the licensing of “Mercy” by Welsh singer, Duffy, for this film for Right-on’s “Back Number” denim campaign. The heavy beat and Duffy’s soulful voice gave this basketball-inspired commercial the perfect feel.

  • Agency: J.Walter Thompson Japan G.K.
  • Syn: License
  • Director: Shuichi Tan
  • Film production: Rock & Roll Japan K.K.
  • Artist: Duffy
  • Title: “Mercy"